AREZOO KAZEMI
AREZOO KAZEMI
AREZOO KAZEMI
Product Designer | Frontend Developer
Product Designer | Frontend Developer
Product Designer | Frontend Developer
Creative Product Designer specializing in UX/UI design, with 7+ years of experience, a strong frontend background, and business analysis expertise.
Skilled in designing user-centered experiences across Web2 and Web3, SaaS, blockchain, fintech, gaming, and climate-tech products. Experienced in product discovery, stakeholder collaboration, design systems, and scalable digital platforms serving global audiences. Translated complex requirements into intuitive digital experiences for UN Climate Change. Proficient in Figma, Webflow, HTML/CSS, and JavaScript frameworks. Passionate about blending design, technology, creativity, and humanity to create meaningful products.
Creative Product Designer specializing in UX/UI design, with 7+ years of experience, a strong frontend background, and business analysis expertise.
Skilled in designing user-centered experiences across Web2 and Web3, SaaS, blockchain, fintech, gaming, and climate-tech products. Experienced in product discovery, stakeholder collaboration, design systems, and scalable digital platforms serving global audiences. Translated complex requirements into intuitive digital experiences for UN Climate Change. Proficient in Figma, Webflow, HTML/CSS, and JavaScript frameworks. Passionate about blending design, technology, creativity, and humanity to create meaningful products.
Creative Product Designer specializing in UX/UI design, with 7+ years of experience, a strong frontend background, and business analysis expertise.
Skilled in designing user-centered experiences across Web2 and Web3, SaaS, blockchain, fintech, gaming, and climate-tech products. Experienced in product discovery, stakeholder collaboration, design systems, and scalable digital platforms serving global audiences. Translated complex requirements into intuitive digital experiences for UN Climate Change. Proficient in Figma, Webflow, HTML/CSS, and JavaScript frameworks. Passionate about blending design, technology, creativity, and humanity to create meaningful products.
CORE SKILLS
DESIGN
Figma, Design Systems, Wireframing, Prototyping, User Flows, Interaction Design, Information Architecture, WCAG Accessibility, Adobe Creative Suite, Spline, Unicorn Studio.
DESIGN
Figma, Design Systems, Wireframing, Prototyping, User Flows, Interaction Design, Information Architecture, WCAG Accessibility, Adobe Creative Suite, Spline, Unicorn Studio.
PRODUCT & BA
Product Discovery, Requirements Gathering, Business Analysis, User Stories, BRDs, Stakeholder Management, Agile/Scrum, Process Mapping.
PRODUCT & BA
Product Discovery, Requirements Gathering, Business Analysis, User Stories, BRDs, Stakeholder Management, Agile/Scrum, Process Mapping.
FRONTEND DEV
HTML, CSS, SASS, JavaScript (ES6), TypeScript, React, Webflow, Framer, WordPress, Shopify, Git. Test, Debug, Cross-Browser.
FRONTEND DEV
HTML, CSS, SASS, JavaScript (ES6), TypeScript, React, Webflow, Framer, WordPress, Shopify, Git. Test, Debug, Cross-Browser.
RESEARCH & ANALYTICS
UX Research, Usability Testing, User Interviews, A/B Testing, Google Analytics, Hotjar, Mixpanel, VWO.
RESEARCH & ANALYTICS
UX Research, Usability Testing, User Interviews, A/B Testing, Google Analytics, Hotjar, Mixpanel, VWO.
COLLABORATION & FIELDS
FigJam, Miro, Jira, Trello, Monday, ClickUp. ---- Web2 & Web3 products, SaaS, Fintech, Blockchain, Gaming, and large-scale enterprise platforms.
COLLABORATION & FIELDS
FigJam, Miro, Jira, Trello, Monday, ClickUp. ---- Web2 & Web3 products, SaaS, Fintech, Blockchain, Gaming, and large-scale enterprise platforms.
SOFT SKILLS
Empathy, systems thinking, problem-solving, cross-functional collaboration, clear communication, adaptability, ownership mindset, and prioritization.
SOFT SKILLS
Empathy, systems thinking, problem-solving, cross-functional collaboration, clear communication, adaptability, ownership mindset, and prioritization.
BITS OF MY JOURNEY
BITS OF MY JOURNEY
E-commerce App for Handicrafts
Logo & Branding | UX & UI Design
Alpha is a mobile app designed to support artisans by offering a seamless shopping experience for handmade homeware.
Concept & Branding: Created the idea, name, logo, and visual identity reflecting warmth and authenticity. UX Research: Conducted user surveys and interviews to define pain points and needs. User Flow & Wireframes: Designed intuitive flows and low-fidelity wireframes to test navigation. UI Design: Built high-fidelity screens in Figma, focusing on clean visuals and ease of use. Design System: Developed a scalable design system for consistency and faster development.
A full-cycle product, from idea to pixel-perfect UI.
Alpha is a mobile app designed to support artisans by offering a seamless shopping experience for handmade homeware.
Concept & Branding: Created the idea, name, logo, and visual identity reflecting warmth and authenticity. UX Research: Conducted user surveys and interviews to define pain points and needs. User Flow & Wireframes: Designed intuitive flows and low-fidelity wireframes to test navigation. UI Design: Built high-fidelity screens in Figma, focusing on clean visuals and ease of use. Design System: Developed a scalable design system for consistency and faster development.
A full-cycle product, from idea to pixel-perfect UI.
E-commerce App for Luxury Lingerie
Logo & Branding | UX & UI Design
Branding: Defined a refined, sensual identity with logo, colors, and typography to reflect luxury. UX Research: User interviews revealed key needs in sizing, privacy, and easy checkout. User Flow & Wireframes: Streamlined navigation for browsing, selecting, and purchasing. UI Design: Crafted elegant, responsive interfaces in Figma. Design System: Built a cohesive system for consistency and scalability.
The result: a stylish, user-centered shopping experience.
Branding: Defined a refined, sensual identity with logo, colors, and typography to reflect luxury. UX Research: User interviews revealed key needs in sizing, privacy, and easy checkout. User Flow & Wireframes: Streamlined navigation for browsing, selecting, and purchasing. UI Design: Crafted elegant, responsive interfaces in Figma. Design System: Built a cohesive system for consistency and scalability.
The result: a stylish, user-centered shopping experience.
Kima Network - Web3 SaaS FinTech
UX & UI Design | Webflow Development
Around two years at Kima, I was responsible for designing UX flows and UI across a range of Web3 fintech products, including the Kima Hub, LIMA (AI-powered liquidity platform), cross-chain transfer dashboards, multi-chain demos, and various internal tools.
I also designed and developed the company’s website in Webflow, aligning it with Kima’s futuristic brand and ensuring a seamless user experience across platforms.
Around two years at Kima, I was responsible for designing UX flows and UI across a range of Web3 fintech products, including the Kima Hub, LIMA (AI-powered liquidity platform), cross-chain transfer dashboards, multi-chain demos, and various internal tools.
I also designed and developed the company’s website in Webflow, aligning it with Kima’s futuristic brand and ensuring a seamless user experience across platforms.
Kima Finance - Web3 SaaS FinTech
UX & UI Design | Webflow Development
At Kima, I crafted a finance-focused, professional design language tailored to both light and enterprise audiences.
I designed multiple web apps, dashboards, and demos with complex user flows aimed at simplifying financial transactions and crypto/fiat payments. My work included detailed infographics and pitch decks to visualize intricate processes clearly.
I created a full design system in Figma with high-fidelity prototypes, then developed the website in Webflow for a seamless handoff and fast deployment.
At Kima, I crafted a finance-focused, professional design language tailored to both light and enterprise audiences.
I designed multiple web apps, dashboards, and demos with complex user flows aimed at simplifying financial transactions and crypto/fiat payments. My work included detailed infographics and pitch decks to visualize intricate processes clearly.
I created a full design system in Figma with high-fidelity prototypes, then developed the website in Webflow for a seamless handoff and fast deployment.
Web3 Game and NFT Marketplace
UX & UI Design | Webflow Development
Over 2 years at a leading AAA Web3 gaming company, I worked across three core products, from UX research and persona development to designing key user flows for onboarding, NFT marketplaces, Web3 checkouts, and user hubs.
I built a scalable design system and crafted UI components with interactive elements using Spline.
I collaborated closely with game engineers, designers, marketing, and data teams to align user needs with business goals. I also supported Angular development integration and designed and developed the main marketing website in Webflow.
Over 2 years at a leading AAA Web3 gaming company, I worked across three core products, from UX research and persona development to designing key user flows for onboarding, NFT marketplaces, Web3 checkouts, and user hubs.
I built a scalable design system and crafted UI components with interactive elements using Spline.
I collaborated closely with game engineers, designers, marketing, and data teams to align user needs with business goals. I also supported Angular development integration and designed and developed the main marketing website in Webflow.
PINK MOON
STUDIOs
PINK MOON
STUDIOs
Web3 Game & Trainerhub
UX & UI Design | Webflow Development
At Pink Moon Studios, I led branding and UX/UI design in Figma across multiple Web3 gaming products. I built scalable design systems, crafted user-centric interfaces, and collaborated with cross-functional teams.
I also designed and developed the studio’s main website in Webflow, translating the brand into a sleek, responsive experience.
At Pink Moon Studios, I led branding and UX/UI design in Figma across multiple Web3 gaming products. I built scalable design systems, crafted user-centric interfaces, and collaborated with cross-functional teams.
I also designed and developed the studio’s main website in Webflow, translating the brand into a sleek, responsive experience.
ILLYZ
ILLYZ
Real Estate Developer
Logo & Branding | UX & UI Design | Webflow Development
For Illyz, I designed the logo, visual identity, and landing page experience from the ground up. Using Figma, I crafted a clean, modern UI with intuitive UX flows aligned to the product’s purpose. I then built the responsive landing page in Webflow, ensuring smooth animations and a pixel-perfect match to the design.
The result is a cohesive brand presence and an engaging digital introduction to Illyz.
For Illyz, I designed the logo, visual identity, and landing page experience from the ground up. Using Figma, I crafted a clean, modern UI with intuitive UX flows aligned to the product’s purpose. I then built the responsive landing page in Webflow, ensuring smooth animations and a pixel-perfect match to the design.
The result is a cohesive brand presence and an engaging digital introduction to Illyz.
Genghis
Genghis
your incognito shopping
your incognito shopping
Web3 E-Commerce
Logo & Branding | UX & UI Design | Webflow & Shopify Development
Led the design of the logo, brand identity, and complete UX/UI for a Web3 e-commerce startup. Conducted UX research and mapped user flows to support crypto-enabled shopping experiences. Designed a scalable design system and high-fidelity interfaces in Figma.
Developed the marketing site in Webflow and integrated the shop on Shopify, ensuring a smooth, modern, and responsive user experience across platforms.
Led the design of the logo, brand identity, and complete UX/UI for a Web3 e-commerce startup. Conducted UX research and mapped user flows to support crypto-enabled shopping experiences. Designed a scalable design system and high-fidelity interfaces in Figma.
Developed the marketing site in Webflow and integrated the shop on Shopify, ensuring a smooth, modern, and responsive user experience across platforms.
B2B SaaS Cyber Security
UX & UI Design | WordPress Development
At a B2B SaaS cybersecurity company, I led UX research and persona development to deeply understand user needs.
I designed comprehensive design systems and crafted intuitive UI in Figma, focusing on complex dashboards, desktop applications, and documentation. I collaborated closely with the Vue.js development team to ensure seamless implementation and built the main company website using WordPress. Additionally, I produced product presentation videos to simplify and enhance user understanding of key functionalities.
At a B2B SaaS cybersecurity company, I led UX research and persona development to deeply understand user needs.
I designed comprehensive design systems and crafted intuitive UI in Figma, focusing on complex dashboards, desktop applications, and documentation. I collaborated closely with the Vue.js development team to ensure seamless implementation and built the main company website using WordPress. Additionally, I produced product presentation videos to simplify and enhance user understanding of key functionalities.
MADE IN ITALY
MADE IN ITALY
AREZOO KAZEMI
AREZOO KAZEMI
ILLUSTRATIONS & ART
ILLUSTRATIONS & ART
Designed and developed my personal art website as a portal into my world of illustrations and mixed-media works, shaped between Iran and Italy. Rooted in the stories of women—especially from the Middle East—it weaves emotion, memory, and myth. The site blends drawing, photography, and a logo I crafted, all touched by themes of nature and quiet magic.
Designed and developed my personal art website as a portal into my world of illustrations and mixed-media works, shaped between Iran and Italy. Rooted in the stories of women—especially from the Middle East—it weaves emotion, memory, and myth. The site blends drawing, photography, and a logo I crafted, all touched by themes of nature and quiet magic.
PING ME ANYTIME
PING ME ANYTIME
Copywrite @2025 Arezoo Kazemi | alefka.com
Copywrite @2025 Arezoo Kazemi | alefka.com
Made with Framer and Unicorn Studio
Made with Framer and Unicorn Studio